Business & Branding

In a world full of skincare options, what makes a customer remember your brand? Sometimes, it’s the scent. 🌿 A signature scent isn’t just a nice fragrance—it’s a powerful branding tool that evokes feelings, creates memories, and builds long-term loyalty. Think about it: how often have you smelled a particular fragrance and instantly recalled a moment, place, or product? That’s the magic of scent. It taps into the emotional side of the brain, making your products more memorable and desirable. In this blog, we'll walk you through how to create a signature scent and share some fragrance combo ideas to...

Starting a DIY skincare business is exciting, but finding the right places to sell your handcrafted products can feel overwhelming. While online sales are great, nothing beats the power of in-person connections—where customers can see, feel, and experience your products firsthand. If you're looking to grow your business locally, here are some fantastic market opportunities to explore. 💡 Farmers’ Markets & Craft Fairs There’s something magical about setting up a stall at a local farmers’ market or craft fair. It’s a chance to engage face-to-face, tell your brand story, and let people experience the scents and textures of your handmade...